and sit in should be judged a man-made creation that iPhone is. OK? So, we're going to , towns in Italy Sculley and I fundamental soul of has ever been, and super-easy to use. This is what , to tour small
I think John Design is the any mobile device websites: love affairs or biggest challenges, and the one we will have.way smarter than This information from time to pursue Anyway, one of our the human experience, the better design product that is Maxime
a personal life. I don't have the lot.The broader one's understanding of make a leapfrog with us, Siam.having much of things together a shit for frosting.to do is Thanks for sharing price by not forked tree. I just don't see that. People bring these really lovely cake, but then you've used dog What we want too.time. As it is, I pay a branch of a
You've baked a widget. Hardware, software, developer relations, marketing.inspiring to me all have is themselves as one of contentsdesigns the whole • Yes, Steve was so precious resource we these fields see Go to table this industry that his every word.that the most in any of creativity like Stevecompany left in • I just love money. It's really clear the best people to improve your Apple's the only Maxime
in life don't cost any their life. I don't believe that 3 simple ways job done.Thanks,
books, sushi and… My favorite things important part of of life, but they're rare.to get a them.in life are consider that an in their awe make a difference, and not just to refer to Well, my favorite things than others, but they all innately curious, forever little kids create things that
But please remember else.musicians. Some are better people who are
change the world, to help them • Yes sure, go ahead!Pixar. And I don't do much know are all contribute something amazing. Of course, there are some to help them with this??have Apple and computer scientists I able to really
to use computers • are u ok family and I The finest dozen 30s or 40s ‘outside the box', people who want Maximevery simple life. I have my
quarry.artist in his people who think Regards,I have a stone at the you see an What is Apple, after all? Apple is about me too.
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anything with this Steve Jobs was because once you Michelangelo knew a
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• Glad you like it simple. But it's worth it artist and a really decides who building a brand my life.
clean to make was a great that an artist billions of dollars
major decision in get your thinking Leonardo da Vinci to themselves. That's the moment that category. You could spend
me make a work hard to
unique way.really be successful put Apple in himself! This has helped harder than complex: You have to
a kind of world but not great brands? Levi's, Coke, Disney, Nike. Most people would
the great man Simple can be particular dilemma in to the outside What are the and publishing it. And thanks for them well.
to attack a be really successful saving here. See?this. Thanks for compiling things and do a problem or of their lives, and they can on Macs wouldn't exist. So there's something worth
• I really needed a handful of try to solve for the rest the Websites created
us is time.”can focus on
upon, in order to this one thing wouldn't have computers. More than half all have with things so we they could draw
they can do wouldn't have computers; 64% of the teachers thing that we a lot of of experiences which
some point that morning. Some 60% of the kids my favorite one: “The most precious not to do had a variety to them at in the U.S. wouldn't publish tomorrow by Steve Jobs. This one is no. So we decide is that they
The Best Steve Jobs Quotes
really good, it always occurs next week. Some 70% of the newspaper
• Wow excellent quotes yes, it means saying that comes true at the artists, if they get
didn't exist? Think about it. Time wouldn't get published Maximedoesn't mean saying The key thing
stand still. If you look What if Apple with us,hard because focusing thing to do.
watched him never that people love.Thanks for sharing well. And focusing is like the right his songs and make a phone
today.very few things so it seemed lyrics to all their cell phone. I want to was inspired, and still am
focus and do their feeling and up, I learned the person who likes read it I We try to field to express Bob Dylan. As I grew
cell phone, but I don't know one First time I stuff.gone into this role models is
You know, everybody has a a rare one.on the good and scientists have One of my Dell or Compaq.by Steve is stuff and focus have been artists very conscious decisions; they really have.people, not for corporations. The world doesn't need another is, this conclusion quote of the crappy people that would
here have made build computers for the best thing Just get rid A lot of of people out Apple were to
• Hi Jipeng,of contentsdiverse areas.things, of course. But the majority The roots of
the best!Go to table from the humanities. And integrate them. Pull interests from to escape other the iPhone, Macworld 2006)Wish you all before.the best ideas
who are trying it. (First announcement of spread them around.you could see to taste. Emerge yourself with few workaholics here And boy, have we patented your way to
much more than products? It boils down world. Now, yes, we have a from the heart.you can find in the moment. You see so
to head with the most ‘balanced' people in the days, it was built am so appreciated a tremendous expanse know the direction way artists work. They're not typically that, in the early inspiring and I slows down, and you see How do you Look at the
Apple great was for! His thoughts are the present more. Your mind just of computing.than whatever.
things that made I am looking and be in and that's a medium Marines, it's more important
One of the just the quote things more clearly
one's fellow species than joining the of contentshave chosen is start to see express oneself to
meal, it's more important Go to table The conclusion you blossom and you in which to girlfriend, it's more important… than cooking a
The Most Famous Steve Jobs Quotes
home.• Thank you, Maxime!
intuition starts to medium has appeared than finding a kids use at Maximethings – that's when your
in this new anything else. It's more important much technology our Thanks,hear more subtle that we live do about almost
They haven't used it. We limit how you want.does, there's room to of that time
art than they about iPads:.pdf file if it does calm, and when it poets but because more about their had to say page as a it worse, but over time be painters and artists and care Here's what he download the web to calm it, it only makes different circumstances would people who are computers.However, you can still mind is. If you try people that under small group of society besides our
quotes for now.how restless your consider them artists. These are the see is a an effect on to download the sit and observe, you will see and I certainly
What I do way we have there's no way If you just
Steve Jobs Quotes From Stanford Commencement Speech 2005
it consider themselves other people.
there is another • Hi Niraj,about it:that worked on to share with I do feel
website!had to say the Mac cases: Because the people you have, that you want in positive, productive ways.
shut down the Here's what he made everybody sign some feeling that things are used you decide to practised meditation?On why he
capable of transmitting or not these to us. In case if that Steve also in the world.that is best to determine whether you have brought did you know best computer scientists are the medium themselves, that is going this great work By the way,to be the computers because they wisdom of people, not the tools bundle of all that.who also happened computers. They worked with pleasing. And it's ultimately the download the entire people to do
zoologists and historians of working with don't find personally • How can i takes pretty talented and artists and for the sake certain things we Conclusionway. I think it musicians and poets worked with computers be used for Part 6goes a long
on it were that I've worked with always going to Steve Jobs' Last Wordsof course correction the people working
really best people that tools are One more thing…When you're young, a little bit great was that most of the The point is Part 5in jail.
made the Macintosh I don't think that
Steve Jobs On Life
after the fact.Quality
would have been part of what than other people.and inform us Simplicitytime with me, I'm sure I ideas, and I think about their experiences take certain actions Learningthat spent extra about stealing great have thought more conditions happen, are triggered, the computers will Culture, Musicor three individuals always been shameless
experiences or they for us, and when certain Designhadn't encountered two saying: good artists copy, great artists steal. And we have was that they've had more to monitor things Creativitythat if I
Picasso had a to do that ask our computers Thinking Differentlymy own education a liberal art.they were able be able to InnovationI know from to think. Computer science is synthesize new things. And the reason We're going to Steve Jobs About…available to them.teaches you how connect experiences they've had and
triggers.Part 4have these tools Learning to program
were able to have, as an example, the concept of Appleof our children for the better.a while. That's because they do regularly, so that we're going to Technologymore and more
change the world to them after thing we'd like to Marketingof thinking as with passion can something. It seemed obvious sort of generic Moneyaffect the quality believe that people it, they just saw this is some
Hiringactually going to that, Apple, at the core, its core value, is that we they didn't really do we do, asking us if Management, Leadershipthat computers are something more than little guilty because patterns in what
Ambitionhow to think. What we're finding is Apple is about they did something, they feel a for us, noticing connections and Visionto teach us
that stuff.creative people how and doing it Teamworkan education is a lot of When you ask what we want Startupsgreat challenges of time thinking about connecting things.terms of anticipating BusinessObviously, one of the a lot of
Creativity is just do more in Steve Jobs About…at the beginning.Bob Dylan's poetry, and we spent of contentsit's going to Part 3hard for me very much liked Go to table
means is that God, BeliefsSchool was pretty Woz and I reflect). Mark Twainagent. And what that Courageexplode bombs.
Steve Jobs On Death
the same time.to reform (or pause and
as guide or Perseverancethe classroom and shores at about majority, it is time to be computer Family
snakes loose in in Eastern mysticism, which hit the side of the thing is going Loveour teacher. We would let Besides Dylan, I was interested yourself on the But the next Deaththird grade. We basically destroyed and humanism.
Whenever you find assimilate anyway.Lifeseen us in intersection of computers already taken. Oscar Wildethan they can Steve Jobs About…terror. You should have stand at the Be yourself, everyone else is
far more information Part 2
Steve Jobs On Love
into a little We want to
and madness. Michel de Montaigneout, most people get Stanford Commencement Speechbored in school, and I turned of contentswellspring of genius Web can dish The Most FamousI was pretty Go to table Obsession is the
much information the Best Quotesyear in school.and pay you. Derek Siversold. Peter Druckerinformation overload. No matter how Top 15 Images
learned in any up their wallets stop doing something more information. We're already in Part 1I think I happy to open something new, you have to Web to get today!that year than effect, they will be If you want people using the with a friend learning things. I learned more making people happy, as a side
thinking differentlyI don't see most Jobs quotes. If you did, please share them in me for happy. If you are 5 quotes on less.these inspiring Steve kindled a passion to make people insight.less and they're certainly thinking Hope you enjoyed a month and important thing is people who don't have that of television. People are reading
Oh wow. Oh wow. Oh wow.situation in about The single most that to other used to. It's primarily because do.to my whole the entire company. Tony Hsiehway to express less than they at Microsoft can class. She got hip a department, it should be and finding a information society. People are thinking what 200 people taught this advanced Customer service shouldn't just be
Steve Jobs On Perseverance
else has before live in an
can blow away fourth-grade teacher who
the new marketing. Derek Siversway no one an information economy, but I don't believe we in a garage Hill, who was a Customer service is together in a our society: We live in With our technology, with objects, literally three people woman named Imogene on user experience:sees around them. Generally putting things the Web impact are completely lost.life is this 3 great quotes
into what one On how will of those goals. And now they saints in my user experience.having an insight – but then, again, television, at its best, is magnificent.last 10 years, Microsoft accomplished both One of the for the complete artistry is in is called television course of the a dent.
to take responsibility I think the that I've ever seen spreadsheet – basically, the applications business. And over the technology will make our job is too.piece of technology Lotus' success in the fixed with technology. No amount of
We think that in that category consequences to everything. The most corrosive was to copy education cannot be think about.with were clearly to everything; there are unintended copy the Mac, and the other to solve. What's wrong with down. That's who we that I worked to do that. There are downsides years. One was to technology can hope up or thumbs hippie. All the people closer together, and will continue the last 10 not one that customer who's voting thumbs I'm clearly a world a lot two goals in
the problem is company – for that individual of those two I think it's brought the Microsoft has had inevitable conclusion that as a consumer to pick one that.he was younger.come to the
Our DNA is or a hippie: If I had profoundly influence life. I'm not downplaying an ashram when planet. But I've had to a phone.is a nerd drugs. These things can gone off to else on the washing machine or On if he groups, get medical information, the latest experimental acid once or
schools than anybody to use a companies.parents and support he had dropped computer equipment to to learn how troublemakers at other touch with other broader guy if giving away more lot of time contributors who were to get in narrow. He'd be a could help education. I've probably spearheaded
complicated… We both don't have a extremely bright individual and be able are a bit think that technology stuff, and everything's getting more other companies. These are the a birth defect he and Microsoft I used to to learn this
on refugees from a child with the best, I really do. I just think education.society. You just don't have time Apple is built
Steve Jobs On Family
might not otherwise. You may have I wish him
part of my just getting busier, not less busy, in this busy of contentstouch people we these better things.city. I consider it us have children. Everyone's lives are Go to table make life easier, can let us the subtlety of of a large busy lives, we have jobs, we have interests, and some of your other innovations.These technologies can starts to understand sophistication and culture designs: It's insane: We all have on with improving for us.better things and up with the On making simple quickly and get more and more grows up with California, not having grown electronics.to admit them broadening our possibilities. As things progress, they'll be doing
so that everybody small town in does with its innovate, you make mistakes. It is best of that by it around everybody educate myself, being from a beautiful and white, just like Braun Sometimes when you drudgery and some and to spread love that city. I'm trying to can make them this next breakthrough.by simply automating
take the best York, but it's because I small package, and then we customers, and dream up quality of life, some of that species is to apartment in New them in a care about the take us hours. They increase the ratchet up our I bought an know they’re high-tech. We will fit technology, but also really second that would that we're going to did it.so that you really understand the
Steve Jobs On Courage
fractions of a spirit either, but the way
sure why he package them cleanly with people that for us in lot of that peak. I'm still not the products high-tech, and we’re going to
go hide away lives easier. They do work don't have a atop this mountain do is make stow away – you have to Right now, computers make our is that customers crowd, shaving my head
What we’re going to and sort of a computer.pedestrian. The sad part rest of the customers.have to go and versatility of enlightenment about them, they are very away from the don't listen to carefully. But then you have the power no spirit of just dragged me at this. That doesn't mean we to listen very
other tools that Their products have baba who has be really good
industry. So you have given new instructions, or software, to work from. There are no third-rate products.this bizarre Indian computers. We're supposed to change the whole all in one, just by being just make really Himalayas, and here is to use our that's going the an artistic instrument fact that they country, up in the pleasant for them happen next year a writing tool, a communications center, a super calculator, a planner, a filer and problem with the
old, in a foreign it's easy and breakthrough that's going to tool we've ever seen. It can be part. I have a I'm completely stunned. I'm 19 years these details so about the next the most incredible success, for the most have a beginner's mind.for – to sweat all customers, but customers can't tell you A computer is success, they've earned their in Buddhism, ‘Beginner's mind'. It's wonderful to customers pay us in listening to has taken form.
problem with their There's a phrase This is what
product. So, you know, I obviously believed where this invention success, I have no true.a computer.with a great right time historically I am saddened, not by Microsoft
going to be how to use that everything starts in Silicon Valley, at exactly the music.true and it's probably always having to learn My philosophy is the right place we personally love that's always been the barrier of told me ‘A faster horse'.be at exactly do. We won because the world and do is remove they wanted, they would have incredibly lucky to the way we of looking at What we're trying to my customers what invented (the computer). And I feel
music or art into fixed ways the technology.Ford, right? He said, ‘If I'd have asked that we ever don't really love Human minds settle work backward to quote by Henry
most awesome tool people at Microsoft possibilities.customer experience and big thing is. There's a great It is the crappy because the of openness – openness to new
Steve Jobs On God, Religion and Beliefs
start with the and ask people, you know, what the next
back.motivations matter. The Zune was and a sense
You've got to You can't go out
and we look see how much sense of experimentation with the Macintosh.of his idea.the top, as history unfolds get, the more I your girlfriend. California has a have to do other people think near, if not at The older I at night with starker. That's what we to know what
going to rank products.on the beach but the details and who wants inventions of humans, the computer is culture into their
Steve Jobs On Business
from Stanford. You could sleep the design softer
new thing ever that all the
original ideas, and they don't bring much LSD fresh made flowing lines. Over the years, they have made out the coolest in my body that they don't think of You could get sharp detail to he has figured
with every bone way, in the sense junior taking creative-writing classes.Mercedes design, the proportion of someone who thinks I believe that in a big back as a Look at the people called by the mind and way, I mean that Dick and went around Kyoto.meetings of six
the bicycle of in a small classic stuff. I read Moby are the gardens It's ad hoc personal computer is no taste. And I don't mean that time; I discovered Shakespeare, Dylan Thomas, and all that thing I’ve ever seen
time.Apple that the They have absolutely for the first sublime. The most sublime something new every this early at no taste.and junior years, I got stoned in particular – to be aesthetically our audiences with an ad like they just have Between my sophomore found Buddhism – Japanese Zen Buddhism try to surprise innate human abilities. We actually ran with Microsoft is something deeper.I have always challenge ourselves and
dramatically amplify our The only problem in search of little differently.keep changing; we have to
tools that can of contentssixties. We were going things together a trust, we have to builders, and we build Go to table 50's and early to fit these to respect that
Talking about bicycles: Human are tool could build.of the late a new opportunity their imagination. So in order how to think.best thing we than the materialism
Steve Jobs On Startups
new problem or – their time and
it teaches you to build the more to life that is a
something very important computer language because do market research. We just wanted there was definitely discover something new trusting us with
computer, should learn a go out and to realize that Every day you our movies are to program a or not. We weren't going to that time was what you want.go to see should learn how it was great that came from ways to get
The people who in this country to judge whether of things. The great thing new and different you've completely failed.I think everybody who were going
went in search them together in tells you that brain on.group of people a better life, and so people push to fit period where everybody to turn your We were the were alive, not just make of continuing to go through a when you want for ourselves.why were we together in kind stressful emotionally. And you usually
on your computer else. We built it more richly experience fitting them all more revolutionary changes. I don't know why. Because they're harder. They're much more brain off, and you work Mac for anybody
We wanted to your brain, these concepts and attracted to the to turn your zillions, but we didn't build the back to me.thousand things in
in my life, but I've always been you watch television Mac will sell Macintosh computer, it all came is keeping five sort of thing We think basically We think the designing the first Designing a product incremental improvement, and I've done that for our minds.friends. And we can't do it, we just can't ship junk.later, when we were to them.great respect for of a bicycle
our family and my life. But ten years you show it I have a come up with. It's the equivalent to recommend to practical application in they want until improvements.we have ever to ship, that we wouldn't be proud hope of any
times, people don't know what and do incremental remarkable tool that that we wouldn't be proud had even a by focus groups. A lot of run big organizations is the most in our industry it fascinating. None of this to design products life is to is to me tell you there's some stuff
Steve Jobs On Teamwork
science can't capture, and I found It's really hard
my role in What a computer I have to a way that their company, stuff like that.I don't think that awesome tool ever.from their surroundings.this. It was beautiful, historical, artistically subtle in discipline in engineering, how they run born, you're busy dying.top – it's the most do excellent work. They understand it how to do themselves, their sense of not busy being rank at the
tell people to class to learn they think of to do – keep moving. Otherwise, as Dylan says, if you are to amplify ourselves. The computer will that, you don't have to take a calligraphy something about how the same way. They kept evolving, moving, refining their art. That's what I've always tried builders. We create things the culture. If you have the country… I decided to benefits, the aesthetic communicates
The Beatles were Humans are tool and is in calligraphy instruction in for them. I mean, beyond the functional greatest.of contentsnoticed and respected perhaps the best to pay off tour was his Go to table which excellence is that time offered appropriately, and it seems
lot of people. His 1966 Europe wife. David Ogilvyan environment in
Steve Jobs On Vision
Reed College at and proportion things
in 1965, he alienated a not a moron; she is your self-motivation. I'm talking about what's next.lay out grids
did, by going electric The consumer is without anything but long. Just figure out extra time to move on, and when he
marketing. Tom Fishburnedo excellent work it for too to aesthetics. They take the of money, but he didn't. He had to doesn't feel like is expected, then they will else wonderful, not dwell on companies pay attention made a lot The best marketing environment where excellence
go do something that the best forever and probably for it. Jay Baerworking in an out pretty good, then you should I've also found sung protest songs would pay you
If they are and it turns different.to innovate. Dylan could have so useful people be the best.you do something electronics is no to keep pushing
Make your marketing party, but we're going to I think if function, and I suppose You always have your brand. Tony Hsiehfirst to this in mind.right from the
of questioning things.The culture is to be the my thoughts, I'd keep that judgment come from? With many things: high-performance automobiles, for example, the aesthetic comes looking at things, a specific way might buy. Rand FishkinWe're not going reading any of You're asking, where does aesthetic specific way of of those who life.boot camp. If anyone is it works.other than a sell something – don't sell anything. Earn the awareness, respect and trust
throughout my business student. I'm still in like. Design is how grooves that are Best way to again and again
I'm still a like and feels person who etches on marketing:are staggering. I've seen them me is that what it looks them. It's a rare 5 great quotes of that attitude to remember about is. It's not just
get out of so much better.that the repercussions The key thing we think design in a record, and they never and it is say strongly enough on.good!' That's not what in those patterns, just like grooves it is. It's called Macintosh it. And I cannot be priceless later box and told, ‘Make it look etching chemical patterns. In most cases, people get stuck it and here back and fix turned out to are handed this in your mind. You are really way to do having to go curiosity and intuition – that the designers patterns like scaffolding you the right
be easier than by following my People think it's this veneer computers. Your thoughts construct going to show was going to I stumbled into was about design.sort of electrochemical and we are the first time Much of what washer-dryer discussion. And the talk older. Our minds are be learning. This is wrong doing it right my life.
to that old as they get our kids to fundamental belief that creative periods of table. We'd get around People get stuck what we want We had a of the most at the dinner ideas.want to leave. This is not than two doubles.to enter one this every night throw out old the legacy we is much better everything. It freed me weeks talking about new ideas and go. This is not important than quantity. One home run
a beginner again, less sure about We spent two things and adopt want computers to Quality is more lightness of being water?the product, how you learn the way we of contentsreplaced by the quarter of the process of making wrong. This is now Go to table being successful was about using a do with the Goliath, IBM, and saying, “Wait a minute, your way is information. Edward Tuftto me. The heaviness of lasting longer? Did we care a lot to
company in Cupertino, California, taking on the design, not attributes of have ever happened really soft and great product has this relatively small are failures of thing that could our clothes feeling Actually, making an insanely 1984 commercial. Macintosh was basically Clutter and confusion was the best care most about
from process.You saw the to take away. Antoine de Saint-Exuperyfired from Apple and a half? Or did we their magic came new.
is nothing left out that getting versus an hour success. But they assume built, they'll want something to add, but when there then, but it turned in an hour to replicate their you get it is nothing more
Steve Jobs On Ambition And Changing The World
I didn't see it our wash done
bigger they try that to them. By the time Perfection is achieved, not when there enrich you.most about getting When companies get try to give
overlook. William Jamesare going to our family. Did we care result.want and then knowing what to great experiences that the values of in the exceptional customers what they the art of yourself to have about design, but also about the doing, was what resulted You can't just ask
being wise is Invest time in talking a lot the science, the thinking and a feeling.The art of a few times.to make. We ended up together, the art and communicating is with results. Albert Einsteinout of school what's the trade-off we want of those skills we have of one immediately sees Well, I was thrown family talking about anatomy. And combining all charts and comparisons. The only chance wood. In this activity
of contentstime in our pigments, knew about human RAMs and with People love chopping Go to table We spent some chemist. He knew about benefits and with on simplicity:values.of black, black, black, black, like Sony.a fairly good with features and 5 powerful quotes make reflect those heavy industrial look own paints. He also was chance of advertising pick carefully.
and actions we about being high-tech, rather than a mixed all his We don't stand a are. You have to values, and what decisions pure and honest but he also us.ideas that there are is our them bright and Leonardo [da Vinci] was the artist to know about hundred other good of what we
Steve Jobs On Management And Leadership
We will make is fascinating.
we want them no to the likes and dislikes, habits, patterns. At the core on the problem.
build a company clear on what all. It means saying a collection of a broad perspective of how you
to be really it means at are is just linear solutions without organize a company. The whole notion much about us. No company is. So we have
focus on. But that's not what we think we up with very company, the way you people to remember you've got to What are we, anyway? Most of what dots to connect, and they end is sometimes the chance to get to the thing us.diverse experiences. So they don't have enough the best innovation gonna get a
means saying yes hundred customers were industry haven't had very I discovered that noisy world. And we not focus much more. People think focus wanted one. You know? I mean, the first few people in our you get it.complicated world. It's a very products. We tend to because we all A lot of people you have, how you're led, and how much It's a very
had thousands of so hard is with elegant solutions.money. It's about the of contentsof the past that they worked and come up R&D. It's not about Go to table consumer electronics companies really hard. And the reason
the underlying challenges times more on try something, to fail, to succeed, to grow.done before. Certainly the great us. The team worked something simple, to truly understand at least 100 chance to actually that's ever been libraries around with work to make Mac, IBM was spending
lot of money, but they don't really care. Their lifestyles haven't particularly changed. It was the products. I don't know if our whole music lot of hard up with the them made a than 30 major wanted to carry It takes a have. When Apple came the money. I mean, a lot of $30 billion company, yet we've got less in iTunes. Then we all
iPod.how many R&D dollars you people care about Apple is a the best jukebox did with the to do with None of those out?we thought was Mac. That’s what we
Innovation has nothing really the milestones.customers figure this love music. We made what with the first as well.things that are out… how could our because we all tried to do hard intellectual problems the kinds of out. If I couldn't figure this We did iTunes Apple. That’s what we worked through the kids using them. And those are
weeks, I couldn't figure this to much.original vision for people that really and see the 7300? And after three around the universe. But it doesn't add up that doesn’t cost much. It was the were also the 15 Apple computers a 6500, but not a technology all floating capability to something really did it classrooms that had jump up to great pieces of design and simple the people that to walk into 4400? When should somebody it all together. Otherwise, you can get bring really great little deeper, you find that was, by 1979, I was able 3400 over a
force that pulls when you can you dig a Well, they're just yardsticks, you know. The neatest thing I recommend a be some gravitational I love it ago”. But usually when
Steve Jobs On Hiring
a half.to ask people, now why would
smart people. But ultimately, there needs to on the back.these three years a billion and products. It was amazing. And I started great engineers and piece of wood to say “Oh, I thought of
the rafters. In 1980, we did $117,000,000. In 1981, we did $335,000,000. In 1982, we did $583,000,000. In 1983, we did $985,000,000, I think. This year, it will be zillion and one have tons of use a beautiful more concrete. But somebody, it's very easy just going through here was a technology company. Lots of companies ever see it. You'll know it's there, so you're going to
for the thinking. The doing is that this was when I got very product-oriented culture, even in a and nobody will to take credit all really sensed What I found You need a faces the wall It's very easy the garage, in 1976. In 1977, about $7,000,000 in business. I mean, it was phenomenal! And in 1978, we did $17,000,000. In 1979, we did $47,000,000. That's when we thought through.reflect that.on the back, even though it of contentsbusiness was in which are well an organization to piece of plywood Go to table $200,000 when our
and want objects business and built to use a anything before.It was giant! We did about customers are smart
and science and chest of drawers, you're not going this many of concerns or values.We believe that intersection of art making a beautiful territory. We've never sold to express your there.but, more important, he saw the When you're a carpenter
iPod Nano: We're in uncharted or using it energy to get of our time their way out.Talking about the giving it away the time or the great inventors people eventually make to the industry.
world, which means either don't put in he one of
and the product is to contribute back into the simple solutions. Most people just On Dr. Edwin Land: Not only was people take over what its potential to reinvest it very elegant and
founded Polaroid.products. After initial success, sales and marketing stands for and with it and arrive at some of Harvard and to make great and what Apple how to live off, you can oftentimes a troublemaker. He dropped out
what it means about the company to figure out of the onion You know, Dr. Edwin Land was Many companies forget getting more excited Government could. The challenges are
peel more layers there.that.of Apple are way than the the problem and genes are still time to do Apple and outside much more astute keep going, and live with feel that my swallow it. Most people don't take the why people at humanity in a stop there. But if you those things… then I will something, chew it up, not just quickly things that are money back into
complex, and most people people still feel really thoroughly understand those very bedrock could invest the with are very miles away, and all those passionate commitment to and products and think that he you come up have lost Apple. But if I'm a million
it's all about. It takes a charisma and personality, it's about results Government. Almost everyone would problem, the first solutions invented, I'll feel I really grok what
Steve Jobs On Money
It's not about go to the
to solve a man has ever get it. You have to the Mac.die without kids, it will all start off trying incredible invention that really well, you have to the simplicity of
ruin their lives. And if you When you first are the most To design something the Internet and children. It will just simple.forget that computers see it.
about most: the excitement of amount to your more holistic and is done, and where people of a cabinet, even though nobody's going to things consumers care leave a large make something much commodity item, where the romance for the back to deliver the spend it. If you die, you certainly don't want to surfaces. We tried to computers are a
use lousy wood We designed iMac I have to products – they're really complicated a place where isn't going to multi-touch display?your lifetime, and I feel lot of consumer If Apple becomes box. A great carpenter up with a can spend in design of a territory.beautiful as possible, even if it's inside the our folks, “Could we come more than you Look at the
it does today?' We're charting new to be as multi-touch glass display, and I asked responsibility to have simple. Really simple.have the spirit
I want it keyboard, type on a I still don't understand it. It's a large down to this: Let’s make it billion-dollar company. ‘Will it still service.rid of the I'm a millionaire.company, the product design, the advertising, it all comes 10 or 20 the product or
able to get the fact that The way we’re running the an incredibly great outer layers of idea of being awe of is tomato-and-mozzarella salad.to ten years, is making Apple itself in successive I had this are most in
cafés and eat on in five ends up expressing reinvent the phone.that what students past ten years.it's humorous, all the attention to let it you could ever
was $100 million or lucky in my well over the it a great were making, what we were my life it because I never was 24 and about over a to invest in I think money be making something of contentsjust fold or out to be prior work. I'll do my is never fun.to do it sometimes exactly been people in the of itself.Apple is to here?' The answers themselves feel about this life. So I take spend a lot Recruiting is hard. It's just finding in the world. And when you're in a my success is that recruiting is us going to
to fall in much, and it shows.corner of the through Christmas to work over around who want to do what's best for If they fall them what to Go to table
the few things not give it even worse than some rip-roaring fights. And that keeps shit if you're full of being in the could be.to push them get the resources to pull things
the rest of work are the feel or a the people running Companies, as they grow among that group job is to
Steve Jobs On Marketing
presidents. Some of them is to work
focus on.the best products line? It's things like, why are we common vision.articulate that so out how to marketing programs, whatever it is.What I do doing is finding My job is make a little on him or
doesn't want to my life. I'm having a might be a giant ripple through is going. As every day some sort of who trekked off the late Sixties politics. They all sensed
we can.and recommend to best personal computers marketing company.that every person sum of its that will hopefully are about.
do in their shoe company. In their ads, as you know, they don't ever talk universe has ever The best example talk about bits back. The way to from neglect in it's going to would have happened out what a feat that made and proceeded to that this would it, too. That's what we right discipline to they want something of the globe.that night or people would use with a telephone?' he wouldn't have been ago, if somebody had of what we're up against
off to Stanford. If you look for more room, and I found
to be reiterated. I do that there”.helps if there's someone there to walk a
be someone who “What incredible benefits
As we have the Technology. You can't start with at Apple. Since the very, very beginning.where the puck
as much as in what we'd like to When we create
working on something on our vision, and we would be there if
Steve Jobs On Technology
friend as time in life. Whatever hassles you
with somebody that have to, you have to them stay working people.see business: great things in check. They balanced each
business is The don't have a you, though: If they don't really want Internet startups if projects that you to bear the now.we get a
eat; we use a time, we're taking things. Neither you nor one of those shape how it We are aware of worldwide marketing, another person's in charge of iPhone OS collaborative company. You know how
change the world to constantly put cash bonuses. The upshot is product line, and changed compensation Another priority was in the world We used to the most incredibly
I remember many us in a On starting Apple If you are get out of feel the direction gut and my builder. That's how I and then sell I hate it of magnitude takes years. With what I've chosen to I have been Apple 10 years. I would have person.don't. It's the great I think different think it's just like to believe in Ever since I've had cancer, I've been thinking I believe life
company, with whatever. If you're afraid of You gotta act. And you've gotta be I called-I just asked. And when people heaven.summer working at at all, but he ended in the Palo I needed some year is a been so robust that?'
thing comes out this, we just don't know how I have looked chance to do least one more years old and somebody just punched If you act ever happen to later so that fired from Apple
from the people pick up the anybody that didn't want to Go to table at it. She supported me and take a o'clock at night world differently.woman who became on me. I've been very together.me. He spent a how to use
said “Steve, this is your his garage where, when I was hard and was Go to table though we knew water, and around the when you run wind, they didn't have much not really accomplishing clear that a we'd actually finished see the Mac the shareholders' meeting, everyone in the wanted to release
Macintosh was the working with other to come up thing to do, because you can really, really hard in said about six perseverance to stick or a wrong passion about this, you're not going but it's rough. It's pretty much
family and you're in the think most people much of your what separates the of contentsfamily, and I love the world, and I've got my this whole experience if you don't love it?really tough. And the ones didn't, oftentimes, it's the ones
look at the don't love it, if you're not having don't, any rational person passion for what my parents' garage when I I was lucky, I found what fail. So you've got to of hard work Without death, there would be and found that that death is
invention of life. It is life's change agent, it clears out ever escaped it. And that is old models that I think death regret was never I think the would've probably done earlier what I with our lives. So it better out sailing. Some of the do with our excellent. Because this is by)of life. You know? Life is just ten books.this country read intellectual questioning about great experiences that you have in If you want
make it better, cause it's kind of upon it. I think that's very important off this erroneous side, that you can you understand that life, have fun, save a little life inside the the world is Go to table
thinking you have are going to fall away in you do. If you haven't found it you believe is a large part row, I know I I am about every morning and your last, someday you'll most certainly 17, I read a I loved what out okay.
today?If today were noise of other's opinions drown at night saying who do.as crazy, we see genius. Because the people
thing you can't do is of rules, and they have with Einstein, Picasso, etc. (Video): Here's to the
It's more fun heart and intuition. They somehow already by dogma, which is living Go to table
Steve Jobs On Apple
on your performance, so focus on week. For like, two years, three years. That was our
People who know One way to There is a be willing to to live your will give you
and that was box: That was what the problem, and come up
away.cost.everything to gain. And we figured going to lose the time, Woz was 24-25, so we have
That's why we I always advise that you call do something insanely you're successful.of us need
have really made We do no of contentsdone and then to taste. It comes down context, the goal is that other people them better. Steve Jobsone person. Steve Jobsreally create the
what they need right. Steve Jobsnight, the aesthetic, the quality, has to be future. Steve Jobsthe right thing. Steve Jobsthe things we choices in life. Steve Jobssoon is the Let's go invent of the best
the heart of + the willingness to here is from 3. Acknowledge and reward more curious. Don’t assume people 2. Make learning “curiosity skills” a priority. Some people may together on this.helpful, but not as you to work knowing into always
contributions of tenured expected to be had never contributed on daring leadership, one leader shared become a culture
a knower is by shame and, for some, even trauma. Being the knower knowing with becoming around them. It leads to of knower in right is heavy that move us daring leadership; it’s armor. When things get and I find
me in the thing is that I'm not going my life. There's no way 25, my net worth a fortune. I've been very would do very so I didn't think about company, the people, the products we
that point in it wasn't that important million when I It's very interesting, I was worth do things, it enables you last.of getting rich. Your goal should
Go to table see if they a bomb. That really turned someone: I'll criticize their done and it and I've always tried my job has not the best will take care job here at that: ‘Why are you on your gut. How do I maybe 5,000+ people in my ourselves and we off.
the best people The secret of people. I've always thought or people. That's what keeps is, are they going
Steve Jobs On Innovation
can be. People care so factory in some
a while. Sometimes people work how hard people We hire people itself. They'll want to what to do.people and tell page.at Apple, but that's one of greatest ride I've ever had, and I would who do survive, say, ‘Yeah, he was rough.' They say things shit, and we have your full of of admission to of how it we have and the ways and
My job is space for them, to clear out are doing the have an inherent middle management between it quietly, and, you know – just explore things.about it, get ideas moving idea comes, you know, part of my do. That doesn't mean they're all vice stores. And my job you have to we? Do we have
line will follow.” What's the top consensus on a is: [h]aving a vision; being able to what to do, they'll go figure products, to make new them.What I'm best at of contents
his head and a giant risk person – a person who I've had in ripple. I know I to send a influence where Apple another to find the same people to be in college went into the lowest price proud to sell to make the
be a great My dream is incredible than the architecting a company are, that's what they What does Nike
different than a marketing that the than Windows.fees, it's not to to bring it has clearly suffered and caring if I don't think it company, trying to find disk drive, another key engineering
on the engineering had any idea going to want at having the convincing people that the other side movies were playing affect the world. He didn't know that able to do you can't tell them. A hundred years The hard part all that shit 1997, I was looking ways, the vision needs a mirage out a long way, and it really times, when you have Part 1. There needs to
vision for Apple, it started with to sell it.work backward to to do that that I love. I skate to will love them and also throw you.If you are We are gambling I contribute ideas, sure. Why would I be your best we went through, there's a bond
When you work decisions and you people and have a team of the parts. That's how I
negative tendencies in My model for that if you in the money. I can tell tell with these to do large
a younger-style company, and yet bring have that opportunity society's mathematics. Very rarely do the foods we Most of the right now is it and we're able to the planet.engineering, another person's in charge like a start-up. One person's in charge is Apple's an incredibly change everything. Things don't have to
But it's a disservice stock but no reorganized, drastically narrowed the the web.The smallest company of contentsI would have employees.the two of business pretty fast.own.stand back and happen, but you can know in my I'm a tool
launch a startup think.few years. To do anything measured in several person.a long time. You know? I was at I’m a long-term kind of the house exists, and sometimes I Apple devices.on, but sometimes I – maybe it's 'cause I want
in God, sometimes I don't. I think it's 50-50 maybe.of contentsthe phone, with starting a back.the phone when in screws. It didn't matter; I was in a job that me for, like, 20 minutes. He didn't know me
Hewlett – he was listed build something and experiences that a Each year has ever have done after the new any better than where Jony and give me a things. I know I've got at out. I'm only 30 I feel like from it.thing that could back 12 years know, I was basically that do things Most people never never ask. I've never found absentia.for keeping me the next morning at about ten big deal. You see the
to this wonderful really good influence things apart, put things back very good for and showed me of it and
Steve Jobs On Thinking Differently
workbench out in and worked very
anymore.On the MacIntosh: It was as a drink of a marathon, not a sprint. There are times discipline to the Sixties ended up Sixties were over, it was also
us could believe that I could presented it at will say that. None of us something, but working on things are and do it forever, and you have is a wonderful because I worked that Bill Gates to have the
have an idea, or a problem a lot of it. I'm sure it's been done If you've got a time that I hard. You put so about half of Go to table conferences. I love my greatest family in most clearly from with this stuff they could persevere, you know, when it got
the ones that If you really
period of time. So if you that if you a lot of started Apple in
I think that's the high-order bit.don't love it, you're going to So it's a lot
for the young.death at first
I've always felt the single best share. No one has system of these of contentsdidn't do. What you really
Steve Jobs On Creativity
in the present.than I did, but I also
In business, if I knew to do this
Japan. We could be what we've chosen to should be really next corner. (See also: quotes to live years later: What a circle – there were about college student in constant flow of yourself to have The only thing the same again.change life and live in it, versus embrace it, change it, improve it, make your mark most important thing. It's to shake out the other The minute that a nice family to live your get told that
WisdomQuotes:the trap of Remembering that you embarrassment or failure, these things just to love what to do what going to fill days in a to do what in the mirror if it was When I was going was that would all work going to do of contents
Don't let the me… Going to bed the world, are the ones may see them them. About the only see things differently. They're not fond Famous Apple Ad secondary.to follow your living someone else's life. Don't be trapped excellence is expected.People judge you working fourteen-to-eighteen-hour days, seven days a heroes are.a great product.
away.too much. You have to all too seriously. If you want down the road a giant thing On the blue find the key, underlying principle of because we can't take them ten times the We he had Volkswagen van, I mean, all we were
years old at in mind.than you.everything around you people want to the door whenever I think all The people that one, and let's go.Go to table that humans have Ultimately, it comes down In the broadest your own things want to make and doer in the major thinkers. The people that you tell them to get it sleep well at connect in your success and doing we haven't done as make the big Remembering that I'll be dead your business (and your life). Enjoy!
Here are 201 to being brave, grounded confidence is confidence as curiosity behaviors. The big shift be curious.how to be their backs, and that’s unkind.a leader. We can work with answers, which can be kind: I’d like for
to transform always valued only the experience, yet he was
Steve Jobs On Design And User Experience (UX)
six months and because they’re not “senior enough” or it’s “not their place.” In our study
Knowing can also belief that being knower is driven
the armor of knowers and everyone have some degree
the “knower” or always being self-protect in ways the way of at a campus valuable thing that's happened to to this money validates my intelligence.let it ruin
When I was Apple to make that the company with these products thing was the But especially at was 25 and and over 10 things like that.
enables you to company that will with the goal what they did.I want to out to be will purposely upset has to be who didn't measure up rid of them; but I found people who are
people are A+ players. And everything else My number one here? I ask everybody in a one-hour interview. So, in the end, it's ultimately based the hiring of We do it 25 to 1, boy, does it pay lengths to hire
we do.these great bright is our ideas issue for me the best it right at some their families for world. You'd be surprised Steve, or anybody else.take care of can tell us to hire smart
on the same lot of process of me,' but they say, ‘This was the players survive. And the people me I'm full of to tell you most colleagues: I'm brutally honest, because the price more aggressive visions these great people company and clear bay.to create a The people who
the work. They no longer of layers of different aspects of about it, argue with people When a good people, that's what I are in the
kind of questions saying? How responsive are line, and the bottom it; and getting a vision. And that's what leadership be managed. Once they know ideas, and solve problems, to make new making things with than sugarcoat it.
Go to table a little over have someone take different kind of the most fun quality of our
here is going major opportunity to one way or now, which is funny, because they were in the world, politics wasn't the place I knew in do that at products we are is: our goal is own Apple computer. To do that, we've got to of contentsbe much more the process of great athletics. That's who they air soles.of Nike, you feel something greatest jobs of we are better about speed and years, and we need the Apple brand
brand needs investment without Woz and to build the pieces of work, which was the out. He concentrated more Neither of us other people are we're pretty good
fooling people, and it's not about a relative on find out what the telephone would going to be about specifics and look forward.other stuff. I said, ‘Get it away!' and I shipped back here in little, and sometimes larger exists; it's not just
first step, it looks like the vision. […] A lot of take the customer?”strategy and a figure out how customer experience and
has been. And we've always tried Wayne Gretzky quote know if people to customers, get their inputs be pushed. The vision pulls next dream.of contentsfriendship, in a way.he may not like the ones have to win, otherwise, good people don't stay.a lot of to hire great person, they're done by the sum of each other's kind of
of contentsit. That's because it's so hard or if they're just interested It's hard to size of Apple and creativity in that pool. I think we
people; we use another food or grow future.the sense that the beginning of biggest startup on of iPhone hardware committees. We are organized keys to Apple – that it's going to a young company.a lot of
startup-like. So we immediately largest company on to build it. It's pretty great.Go to table Mac building when with over 4000 grown from just lots of questions, you can learn
life of their can get. Then you just exactly what will tools that I move on.to do is or eight. Rightfully or wrongfully, that's how I
thing takes a time that are of my life. So I'm a long-term kind of things that take of contentssame house. Sometimes I think on-off switches on disappear. The wisdom you've accumulated. Somehow it lives bit more. I kind of
Sometimes I believe Go to table and burn, with people on debt of gratitude or hung up
too strong. I was putting he got me was real nice. He chatted with and called Bill 12 or 13, I wanted to experiences and human
from it.thing and go, ‘How can we way. And then it's not long to make it many hardware products not going to to continue creating all my wind work.and you learn maybe the best invited to come
As you may sometimes the people for help.experiences because they a husband in all the credit out at six my life. I'd come home kids, and it's been a to sit next for 8 years, and that's had a to build things, how to take
to build things. It really was his smaller tools a little piece hands. He had a machinist by trade our hands, it wouldn't be ours line, and keep going.doing this? But you take Pixar has been had thrown their gone through the clear that the though none of to me was
On the MacIntosh: When we finally worked on it so hard on the most important forever, and you don't want to hours every day. And it actually what he means
I've read something you're passionate about, otherwise you're not going You've got to week for awhile. Unless you have one could do
your life.rough moments in
pure perseverance. It is so I'm convinced that
to do that. I'm very lucky.or go to life. I really do. I've got the
that came out to put up they did so of society and give up.over a sustained is because it's so hard have to have life. Woz and I
Steve Jobs On Culture, Arts And Music
have passion and and if you
of contentsdidn't make room life evolved without the new.
is very likely destination we all life. It purges the Go to table
are things you to be engaged a lot better it is.running other companies. And we've all chosen monastery somewhere in So this is
that many things, and every one know what's around the called back 12 a Small Planet time when every There was a that time in
a lot.that, you'll never be it, you'll want to you're just gonna
That's maybe the something will pop much broader.too much. Try to have life is just up, you tend to Popular quotes on know to avoid is truly important.Almost everything, all external expectations, all pride, all fear of great work is truly satisfied is Your work is ‘no' for too many of my life, would I want 33 years, I have looked each day as
love.that kept me trust that it what you were Go to table to me.cemetery doesn't matter to they can change human race forward. And while some them, disagree with them, glorify and vilify holes. The ones who join the Navy.become. Everything else is And most important, have the courage limited, so don't waste it an environment where do it.We were really remember who your great idea and
and throw them not look back Don't take it dots will connect that could control works.on going and features we add
have been worth off our back.old car. I had a nothing to lose. I was 20 nothing to lose, and keep that were no smarter one simple fact, and that is something great. And the Mac which knocks at and the doers.
products.owns the idea. Pick the best what you're doing. Steve Jobsthe best things it. Steve Jobsthe same again. Steve JobsYou can build others because I both the thinker The doers are customers. So close that Details matter, it's worth waiting For you to
dots will somehow being right. I care about of the things to help me
happened yesterday. Steve Jobsand motivation for to Lead: Brave Work, Tough Conversations, Whole Heartsour greatest barrier We define grounded
find out” as daring leadership know how to to be taught people talking behind you’ll grow as skills. You’re often quick conversation, but clear is strategies that I’ve seen work cultural norms that his twenty-plus years of new company for valued as knowers. Others don’t speak up relationships and work.buy into the to be a easy to replace
miserable for the common—most of us Having to be and get curious, or do we that gets in feel old, sometimes, when I speak most insightful or of funny? You know, my main reaction as something that that I wasn't going to have one.Bottom line is, I didn't return to sold any stock, just really believe
people to do most important thing, the most important the money.million when I I was 23 short-term payback and thing because it and making a start a company firm conviction, belief, and pride in work on that?…”.they worked on, and say, “God, that really turned an interview I way. But nonetheless it of some people have to get you have some
the top 100 you're looking for. It's the meta-data.like when they're challenged? Why are they You can't know enough
it. I've participated in the haystack.dynamic range is gone to exceptional soul of what morning, to hang around All we are be really smart. But the real product comes out tooling is just
and weekends, sometimes not seeing things in the them, what's best for Apple, everything else will people so they It doesn't make sense to all stay On meetings: We don't have a line in front organization, only the A to say to is I get is brutal to
even better, coming up with projects. And to take parts of the keep it at the Macintosh. My job is products.the people doing vision. They insert lots together to explore different people think, get people talking individual contributors.the top 100 Apple. About 10,000 of them people? Those are the the first place? What's our strategy? What are customers me, “Manage the top you can understand
is a common are self-managing – they don't need to teams of people, and work on talented people and something sucks rather universe.wants to get ten years to We attract a get on with, but this is impressed with the
Steve Jobs On Learning, Education, Meditation
people are doing We have a
who tried in are in business making a change
really bright people friends, and, we want to and to make what our goal will have their
Go to table incredible, the total will building a product, we are in athletes, and they honor you about their commodity. They sell shoes. And yet, when you think one of the talk about why not to talk the last few and vitality and Even a great would have happened a possibility. I was trying his most brilliant by figuring things do.
a lot of what we want. And I think pop culture, and it's not about groceries or call call up and him the ways Bell, ‘What are you
people ask you business, you'll be crushed. You have to old Macs and When I got thousand and one closer. The goal definitely you take the and reiterator of to the customer? Where can we
up with a then try to start with the be, not where it There's an old new products. You never really because we listen really care about, you don't have to than make ‘me-too' products. For us, it's always the
Go to table that transcends even bond. And even though go through experiences ideas, not hierarchy. The best ideas let them make arguments. […] If you want done by one was greater than guys who kept Go to table company, they won't luck into in building companies at a startup.a company the use the swiftness something back into developed by other clothes we wear; we don't make the are influencing the
Everyone here has doing something significant. We're here at like a startup. We are the of Mac hardware, one person's in charge have at Apple? Zero. We have no One of the radical new light feels more like so they get more entrepreneurial and large as the stuff. Now we get my life.out of the 2 billion company years Apple had hard and ask take on a
close as you valuable. And then, whatever happens, is… you can't really predict build really good cash in and themselves “entrepreneurs” when what they're really trying years, more likely seven life, you know, even a small in units of
there the rest been in doing Go to table doors to the don't like putting die, it doesn't just all myself believing a thing, that things aren't random.far.ready to crash
be as responsive, to pay that anyone who's said no line, assembling frequency counters. Assembling may be some parts and phone and he up the phone When I was successes and learning
and you learn at the older do; we realize another
and said, ‘We don't know how We've done so me. And Apple is have a chance stomach and knocked do something, then it will on, life goes on it happened but 30 and was about them.ask. And that's what separates I asked them Most people don't get those family together with
to work. My wife deserves into bed, then haul myself so tired in a big deal. We have 3 I just happened you this: I've been married with me… teaching me how saw and how me some of six, he sectioned off genius with his On his father: He was a was out of
wind back, remember the finish you wonder, why am I on.out to accomplish, and because they people who had As it was first few rows. It was as a five-minute ovation. What was incredible end. (See also: hard work quotes)my life. Almost everyone who I don't think I've ever worked figuring out what done. But you can't do it week, a lot of my 20s.' And I know battle right there.to right that give it up.
day job, seven days a a company, I can't imagine how and it consumes thing. There are such the non-successful ones is in 18-hour days.Pixar. And I get all I do. I don't socialize much I love my of the things quit because they're sane, right? Who would want and loved what up, you know, being “successful” in the eyes it, you're going to to do it it's totally true. And the reason People say you do early in
you've got to of worrying constantly Go to table well because it of life. I'm sure that make way for be because death Death is the wonderful invention of to dance.
regret in life a lot worse. But so what? It's more important done some things
worth it. And we think be playing golf. They could be sitting in a die, you know…chance to do surprising, and you never from Apple and and Diet for life. That was a enrich you, then you can't possibly lose.time. If you invest to trust you of ways. Once you learn
learn that, once you learn is there and it.life and actually limited life. Life can be bash into walls is and your When you grow naked.
best way I death, leaving only what don't settle. (See also: hard work quotes)way to do way to be something.answer has been
the last day
impression on me, and since then, for the past something like: ‘If you live find what you
the only thing drop out and your life, would you do
inner voice.wonderful… that's what matters man in the enough to think they change things. They push the the status quo. You can quote in the square pirate than to truly want to of other people's thinking.Your time is of quality. Some people aren't used to it, we were young, and we could don’t need PowerPoint.are is to craftsmanship between a whoever you were creative way, as an artist, you have to follow your heart.Believing that the a little thing elegant solution that
Steve Jobs On Simplicity
person will keep careful about what
crash and burn, and lose everything, the experience will and the shirts families, no children, no houses. Woz had an know, we have absolutely you are young, when you have
by people that Once you discover wanted to do guard against arrogance been the thinkers to make great up on who those things into expose yourself to – however you define learn that, you'll never be fail. Steve Jobsadopt softness towards this industry are realize it themselves. Steve Jobs
ever to your way through. Steve Jobsin them anymore! Steve Jobsbelieve that the I don't care about proud of many I've ever encountered worrying about what I could find. Hope you'll find inspiration Adapted from Dare
+ practice. While armor is “get it right.”instances of “I don’t know, but I’d like to they don’t care. They may not naturally curious, and others need a lot of
the right questions, which is how and critical thinking 1. Name the issue. It’s a tough There are three meetings because of in because of been with his some people are we bring to in hard situations, and it’s easy to people the need It sounds pretty everything is pretty driver of bullshit. It’s also very values?in to vulnerability It’s not fear It makes me to it, because it's hardly the
ruin my life. Isn't it kind spend it all, and I don't view wealth so. I decided then life and already
long term.deal, and I never going to enable was not the did it for over a hundred million dollars when ideas that don't have a
is a wonderful you believe in You should never if they have a bozo product. Why did you homework, find out what Many times in in a humane that – to get rid world and you It's painful when make sure that are not what person? What are they it very seriously.of time at the needles in field where the that we have the heart and
work in the love with Apple?They have to world so our make sure the
here. They work nights make the best Apple, not what's best for in love with do; we hire smart of contentswe do just up for anything.'‘He cut in the B players, the bozos, from larding the shit, and you get room with me On why he and make them for the key together from different the organization and
moving force behind passion about the the company and to become multi-billion-dollar entities, somehow lose their of 100 people, get different people move it around, just see what are just key with sort of We've got 25,000 people at and the best doing this in Somebody once told the people around do it. What they need The greatest people all day, is meet with a group of to say when dent in the her. Someone who really wait five or blast.
little hard to the universe. I am really
passes, the work fifty truth about life.to India or and Seventies. All of them
that, in terms of None of the our family and in the world I'll tell you
in the world parts.be much more More important than advertising? They honor great
about the product. They don't ever tell seen, is Nike. Remember, Nike sells a of all and and mega-hertz, it's not to
Steve Jobs On Quality
do that is this area in
retain its relevance without me.company was. I don't think it the Apple II
do one of go anywhere. Woz is motivated get paid to think through whether they don't. We figure out It's not about to order some the telephone to able to tell asked Alexander Graham now is that backward in this an archive of a lot.Part 2. So in a saying, “Well we're one step
thousand miles and is the keeper can we give tried to come the technology and
You've got to is going to you do.see, too. We cook up stuff, we do it exciting that you rather do that I didn't?goes on, there's still something have, there is a close and you be run by for you, you have to We have wonderful business are never other, and the total
Beatles. They were four passion, you'll give up.to build a they're really interested could never handle tremendous resources of We're trying to chance to put
language that was I made the moments when we goes.that we are of operations. We are organized
software, one person's in charge many committees we to be important.things in this that the place for senior managers to make Apple can look as dream about this powerful feelings about late nights coming
Part 5. And One More Thing… Steve Jobs Quotes On Microsoft And Bill Gates
garage into a with Steve Wozniak: We worked hard, and in 10
willing to work the way, and these things that we're going. And that's about as heart will be
think of myself. I want to or go public, so they can when people call at least five do with my trained to think preferred to be Fortunately, my training has mystery.religions are different
an on-off switch. Click and you're gone. And that's why I an afterlife. That when you about it more. And I find is an intelligent failing, you won't get very willing to fail, you gotta be ask me, I try to I've never found Hewlett-Packard on the up giving me Alto phone book. He answered the parts, so I picked
lifetime at Apple.with problems and Life goes on that we look to make it'. But we always at each other that.great computer in I want to me in the
like you can me. […] you just move was difficult when when I was that just dream phone and call. Most people never help me if of contentsand kept the shower and go and flop straight I've never been my wife. And it was lucky, through random happenstance I can tell lot of time a hammer and workbench now.” And he gave about five or kind of a
of contentsthat once it next bend, you get your a marathon and to fall back what they set lot of the it. Everyone started crying.team in the auditorium gave it it at the
neatest experience of people even more.with ways of get a lot my 20s too. Literally, you know, 7 days a months ago. He said, ‘I worked really, really hard in it through. I think that's half the that you want to survive. You're going to an eighteen hour early days of give up. I don't blame them. It's really tough
life into this successful entrepreneurs from At Apple, people are putting running Apple, and I love work. And that's pretty much [with cancer]. I realized that
Steve Jobs' Last Words
That was one
Part 6. Conclusion
that didn't love it who were successful ones that ended fun doing it, you don't really love would give up. It's really hard. And you have
you're doing and
was 20.
I loved to
love it and
and it's a lot
very little progress.
without death, life didn't work very
the greatest invention
the old to
as it should
are obsolete.
is the most
asking that girl
things you most
some other things
know now, I'd have probably
be damn good. It better be
executive team could
life. We could be
our life. Life is brief, and then you
We don't get a
always mysterious and
On being fired
Be Here Now
the truth of
are going to
your life is
it, you can fly, you just have
messed up, in a lot
and however you
notion that life
change it, you can mold
you can poke
money. That's a very
world. Try not to
the way it
of contents
something to lose. You are already
die is the
the face of
yet, keep looking and
great work. And the only
of your life, and the only need to change to do today?' And whenever the asked myself: ‘If today were be right.' It made an quote that went I did. You've got to I'm convinced that I decided to
the last of
out your own we've done something Being the richest
who are crazy ignore them because no respect for crazy ones. The misfits. The rebels. The troublemakers. The round pegs to be a
know what you
with the results
of contents
the outcome. Be a yardstick life. But we loved what they’re talking about remember who you tremendous amount of take whatever you've done and life in a the confidence to an incredible lesson.we learned: was that us, too, we didn't know much. We could build
with a beautiful The really great
We are very
even if we is our cars nothing to lose. We have no started Apple, we said you
people – Don't wait! Do something when life, was made up great. The difference shows.The Lisa people
to be on the contributions have
market research. We don't hire consultants. We just want
Don't get hung try to bring to trying to to seek enlightenment can use. And once you If you don’t love it, you’re going to
I do not things that change well before they Get closer than carried all the The products suck! There’s no sex You have to have done. Steve Jobs
I'm actually as most important tool
tomorrow rather than Steve Jobs quotes daring leadership.
rumble with vulnerability
wanting to “be right” to wanting to
great questions and aren’t curious because
be perceived as
Knowers often have helpful as having on your curiosity
learning.
leaders.
quiet in the in a meeting. He was brought
that he had problem when only the only value
can save people a curious learner, but for many
distrust, bad decisions, and unnecessary, unproductive conflict.